Overview

In 2017, a time when brands were harnessing the power of user-generated content to tell impactful stories, I designed a SaaS platform to help them find and license this content from social media. News organizations, commercial brands, and non profits were able to easily source and legally use the imagery they needed, to tell their stories and run their campaigns.

A SaaS Platform Powered by Machine Learning

At Scopio, I collaborated with the engineering team to create the kind of SaaS platform that is powered by machine learning and natural language processing. The client would start by connecting the company’s social media account, then start a search by typing in keywords or hashtags. The NLP system would suggest relevant keywords based on the client’s search terms, further enriching the experience. Once an appropriate image is found, the client can then send the content creator a custom message requesting rights for the image, with a link to a custom licensing agreement. When the creator agrees, the company is then able to download the image and use it. The creator would get paid for their work, and the brand or organization would have visual assets that they can use.